Earth911 Podcast: WIlliam Ulrich on Learning from Y2K to Design the Circular Economy

What do the response to climate change and the <a href="https://americanhistory.si.edu/collections/object-groups/y2k" target="_blank" rel="noreferrer noopener">Y2K computer bug</a>, which required hundreds of thousands of technology workers to spend several years fixing in the 1990so prevent catastrophic errors when the date turned over to Jan. 1, 2000, have in common? Both are complex problems that reach into every corner of our lives. Y2K showed humans they can overcome huge challenges using self-organizing groups that span companies, nations, and many languages. Meet William Ulrich, president of <a href="https://tacticalstrategygroup.com/" target="_blank" rel="noreferrer noopener">Tactical Strategy Group</a> and cofounder and board member of the <a href="https://www.businessarchitectureguild.org/" target="_blank" rel="noreferrer noopener">Business Architecture Guild</a>, a global, not-for-profit association of business professionals dedicated to enabling strategy execution and business model transformation. Bill worked extensively on the Y2K solution and has developed an approach to creating sustainable, circular businesses based on his decades of work on the practice of business architecture.<br /><br />Bill wrote <a href="https://sx5250.a2cdn1.secureserver.net/wp-content/uploads/2021/08/Sustainability-thru-Biz-Arch-Part-1-July-2021.pdf" target="_blank" rel="noreferrer noopener">two</a> <a href="https://sx5250.a2cdn1.secureserver.net/wp-content/uploads/2021/08/Sustainability-thru-Biz-Arch-Part-2-Aug-2021.pdf" target="_blank" rel="noreferrer noopener">papers</a> that applybusiness architecture thinking to create <a href="https://earth911.com/business-policy/understanding-the-circular-economy/" target="_blank" rel="noreferrer noopener">circular economies</a> in the auto industry. We talk about how those ideas can be applied to "product-as-a-service" businesses that take responsibility for the materials used to build, for example, a car or <a href="https://earth911.com/podcast/earth911-podcast-eri-ceo-john-shege