EA05  Avatar - Who are you selling your art to?

<p class="p3">If you're an artist who wants to sell more work, first you're going to have to work out who you're selling to. If you're trying to write messages aimed at everyone you end up hitting no one.</p> <p class="p2"> </p> <p class="p1">Understanding your avatar is the magic behind making marketing messages that land, and being able to deeply connect with your collectors.</p>