E91: Aaron Farmer On Freedom, Flood & Pets (Part 2)

In Part 2 of this two-part episode, James talks with Aaron Farmer, Principal of Top Dog Pet Health Insurance, and President of California Flood Insurance. To learn more about California Flood Insurance, visit https://californiafloodinsurance.com/. Visit our website to join our email list, get the scoop on our LIVE coaching calls and never miss an episode: https://www.agencyfreedom.com Connect with Agency Freedom Podcast on Facebook at the Agency Freedom Podcast group: https://www.facebook.com/groups/agencyfreedom Email us at podcast@agencyfreedom.com with ideas, questions, complaints or your favorite grilling recipe. Episode Highlights: Aaron discusses how his agency initially planned to get homeowners insurance and how they ended up with a private flood program. (4:09) Aaron explains what a syndicate is and how Lloyds works. (10:45) James mentions that one of these days he'll find someone high up at Lloyds willing to go on a podcast episode. (13:07) Aaron explains that the broker's duty is to constantly run around to all the syndicates and have individuals lined up ready to drop their line down to add aggregate. (18:29) Aaron explains how he came up with the concept for Top Dog Pet Insurance and how he got Bradley Flower’s attention. (26:26) Aaron mentions that, for the agents, Top Dog Pet Insurance is simple, timely, the commission is good and they are not connected to any other carrier. (28:57) Aaron shares that Top Dog Pet Insurance provides clients with a unique URL that they can place on their website, in a marketing campaign, and in a welcome package, and the customer can quote and bind themselves while the agent is still paid a commission. (30:22) Aaron explains that the service on the pet insurance is fantastic because there is a vet chat available 24/7 or they can phone in. (31:29) Aaron shares that in the first two weeks, they had well over 100 individuals sign up. (33:27) Aaron mentions that he is looking for someone who writes a large policy out of pet insurance. (36:48) Aar