E90: Talking SMS Marketing for eCommerce w/ John Stuckey, MobileDigital - At the Coalface Podcast - 5 August 2021

<ul><li>John is the co-owner (with his wife) of MobileDigital Australia.</li> <li>SNIPER is the their end to end SaaS SMS/MMS/Text Message marketing platform: https://snipermobile.com</li> <li>The data they share in terms of SMS customer stickiness, conversion, CLV and retention will astound you.</li> <li>John explains how SMS cuts through like no other digital marketing channel and why brands must consider this channel as part of their overall marketing mix.</li> <li>John also shares how and why marketers MUST treat SMS marketing very differently to all other channels for it to work.</li> </ul>