E88: Shefi Ben-Hutta On Making Your Mark

In this episode, James talks with Shefi Ben-Hutta, Founder of Coverager. To learn more about Coverager, visit https://coverager.com/. Visit our website to join our email list, get the scoop on our LIVE coaching calls and never miss an episode: https://www.agencyfreedom.com Connect with Agency Freedom Podcast on Facebook at the Agency Freedom Podcast group: https://www.facebook.com/groups/agencyfreedom Email us at podcast@agencyfreedom.com with ideas, questions, complaints or your favorite grilling recipe. Episode Highlights: Shefi shares her background story and experience in the insurance industry. (3:32) Shefi discusses her experiences as an insurance professional in Israel. (5:58) Sheffi explains how Israel's insurance industry deals with terrorism and why she migrated to America. (16:26) Shefi mentions that working for a startup company that sold technology software to independent agents brought her to the United States. (20:07) Shefi discusses how she made the choice to leave the carrier side and focus her career on Coverager. (25:16) Shefi shares what led her to start Coverager, an online newsletter and database that creates and curates coverage on the most pressing topics relevant to the insurance industry. (31:54) Shefi mentions that Coverager has a lot of automated technologies, which allows them to be a small team while still being integrated and aware of what everyone is doing. (40:32) Shefi mentions that when individuals start businesses, they need to pay attention to how they grow, who they market to, and how they acquire their audience. (42:29) Shefi explains that InsurTech is a mindset and embedded insurance is a strategy. (46:45) Shefi discusses advocating for the independent agent channel to better use embedded as a distribution category and conduct activities in the embedded space inside an independent agency office. (53:53) Key Quotes: “I found my meaning with Coverager because I find my meaning with being able to influence what people think and what they do. And it