E74: Abe Gibson On Launching A Niche Agency

In this episode, James talks with Abe Gibson, Co Founder of Cover Your SaaS. To learn more about Cover Your SaaS, visit https://coveryoursaas.io/. Visit our website to join our email list, get the scoop on our LIVE coaching calls and never miss an episode: https://www.agencyfreedom.com Connect with Agency Freedom Podcast on Facebook at the Agency Freedom Podcast group: https://www.facebook.com/groups/agencyfreedom Email us at podcast@agencyfreedom.com with ideas, questions, complaints or your favorite grilling recipe. Episode Highlights: Abe shares the story of how Cover Your SaaS got started. (3:55) Abe explains that they are leading in cyber because they sell the cyber risk report and also build trust by providing a complete package of what the client needs. (7:46) Abe shares how he was able to choose David, Ciara, and Chris to partner with him. (11:18) Abe mentions that they will be launching their own podcast soon, on which they will interview SaaS founders and CEOs. (20:17) Abe explains that the biggest challenge they are currently facing, is the number of expectations with their prospects. (27:14) Abe discusses the company's current focus as a retail agency, but envisions an MGA or wholesale approach in the future. (32:13) Abe explains that he is confident in marketing and sales because of his background in selling. (37:27) Abe shares the process of how he pitches potential clients. (41:11) Abe explains that the market and the space are complicated because venture capital and private equity are pulling the levers. (51:13) Abe advises listeners to make that jump to independence, as there is a lot of potential in the independent agency space. (55:28)  Key Quotes: "I kind of just had this epiphany that I've sold software to insurance agencies, why not sell insurance to software companies?" - Abe Gibson "We're really primarily just talking about cyber. And when we have that conversation from a risk management perspective, we're not really talking much about insurance. We're building eno