E67 - Establishing a Category Creating Brand w/Pepperfry's Ambareesh Murty

<p>In this Episode, I (<a href="https://twitter.com/jivraj_sachar">@Jivraj Singh Sachar</a>) speak with <a href="https://www.linkedin.com/in/ambareesh-murty-b35803/">Ambareesh Murty, Founder &amp; CEO of Pepperfry</a>.&nbsp;</p> <p><a href="https://www.pepperfry.com/">Pepperfry is India’s largest marketplace for furniture and all things home decor.</a> It was started back in 2011, and it has since then completely disrupted the large unorganised furniture market and created a category defining organisation that is on the brink of a public offering (IPO).</p> <p>Through the Episode we discuss the following:</p> <p>1. (2:11) : Decoding Ambareesh's professional journey and his decision to leave the "Country Head Position of eBay" and start Pepperfry</p> <p>2. (06:49) : What does it mean to build a Masterclass? And why Vertical &amp; not Horizontal!</p> <p>3. (12:24) : Solving for the Supply Side Problem in Furniture with Pepperfry</p> <p>4. (17:29) : The focus on aggregating demand side by indexing highly on strong brand positioning!</p> <p>5. (21:00) : Taking Contrarian Bets when building a brand as a Founder</p> <p>6. (25:09) : How has Culture been a consistent priority for Ambareesh as a Founder?</p> <p>7. (30:55) : Being deliberate about transferring Culture along the organisation</p> <p>8. (34:53) : Strong Fundamentals from the very start --&gt; Building an Institution that truly Lasts!</p> <p>9. (39:45) : "You can choose your Investors" --&gt; Understanding how founders can curate their cap table!</p> <p>10. (43:30) : How does Ambareesh make decisions &amp; prioritise?</p> <p>11. (46:44) : Scaling as a Founder as the Org hyperscales &amp; gets ready to go Public!</p> <p>12. (51:04) : What is the larger goal for Ambareesh as a Founder?</p> <p>13. (53:45) : Crucial final learnings from Ambareesh's journey as a Founder!</p> <p>14. (56:11) : Conclusion</p> <p><strong>Hope you liked the 67th Episode of the Indian Silicon Valley Podcast - &nbsp;Establishing a Category Creating Brand</strong></p> <p>That was it from t