E35 - Marketing 101 w/Spring Marketing Capital's Raja Ganapathy || From the VC Lens

<p>In this Episode, I (<a href="https://twitter.com/jivraj_sachar">@Jivraj Singh Sachar</a>) speak with <a href="https://www.linkedin.com/in/raja-ganapathy-4050492/">Raja Ganapathy</a>, Founding Partner of <a href="https://www.linkedin.com/company/springmarketingcapital/">Spring Marketing Capital</a>.</p> <p>Spring Marketing Capital is a skin-in-the-game marketing capital firm, working towards building stellar brands some of which include - BYJUs, Epigamia, Practo, Cure Fit, and others. One of the most spectacularly creative firms, Spring is creating a category of its own, disrupting the ecosystem in the country. Check them out at - https://springmarketingcapital.com/</p> <p>Raja Ganapathy, is a tremendously insightful and valuable individual, who has had a variety of diverse experiences throughout his career. From Ogilvy to Deutsche Bank to Sequoia India and finally, Spring.&nbsp;</p> <p>Through the Episode we discuss the following:</p> <p>1. (3:20) : The Golden Circle of Marketing for Startups</p> <p>2. (8:58) : All about Spring Marketing Capital!</p> <p>3. (14:25) : Raja's journey &amp; thought process</p> <p>4. (19:12) : How VC is changing &amp; Is capital just a Commodity?</p> <p>5. (24:20) : What is Brand Building &amp; Why is it Important?</p> <p>6. (33:08) : The Role of Founders in Brand Building</p> <p>7. (37:13) : Is every company a Content Company?</p> <p>8. (42:28) : The art of asking the Right Questions in Marketing&nbsp;</p> <p>9. (46:42) : The Conundrum of Organic Traction &amp; measuring Marketing</p> <p>10. (51:31) : Building Marketing Teams &amp; Hiring a CMO</p> <p>11. (53:23) : The Fund-Founder Fit for Spring&nbsp;</p> <p>12. (57:36) : The secret to Spring's performance&nbsp;</p> <p>13. (60:05) : Raja as a Leader &amp; the Role of Articulating Well</p> <p>14. (65:46) : Parting Lessons (Surround yourself with Giants &amp; practicing Humility)</p> <p>15. (68:40) : Summary</p> <p>Here is the <strong>35th Episode of the Indian Silicon Valley Podcast - Marketing 101!</strong></p> <p>If you are furt