E284: How to Grow and Scale Using Podcasting and YouTube with Beau Eckstein

<p>Scaling your business doesn&#39;t have to be complicated. In this episode, Erik speaks with real estate financing expert Beau Eckstein, who shares simple strategies for using multimedia like podcasting and YouTube. </p> <p>Beau is your go-to guy for all things real estate financing. Whether you&#39;re a seasoned investor or just starting out, Beau specializes in helping professionals in the real estate investing industry secure funding for their projects. Today, learn how to leverage multimedia to help you scale your business!</p> <p><strong>Here are some power takeaways from today’s conversation:</strong></p> <ul> <li><p>Learning from people who are already successful in what you want to do</p> </li> <li><p>Why start recording even if you don&#39;t feel ready at first</p> </li> <li><p>Targeting specific keywords and niches to show up in search results </p> </li> <li><p>Getting on smaller podcasts first to practice before the bigger stages</p> </li> <li><p>Sharing your &quot;Dream 100&quot; list of influencers you want to connect with</p> </li> <li><p>The power of outsourcing multimedia</p> </li> <li><p>The value of investing in a business coach </p> </li> <li><p>How to &quot;clone&quot; yourself online</p> </li> </ul> <p><strong>Episode Highlights:</strong></p> <p><strong>[12:15] Streamlining Content Creation</strong></p> <p>Get in the habit of creating content and just do it, even if you don&#39;t want to do it, then systematize it. Either outsource the work to a company that can do everything for you, or create a system where you might have a virtual assistant to help you with creating thumbnails and uploading to YouTube and descriptions.</p> <p><strong>[21:54] The Power of Outsourcing Multimedia</strong></p> <p>If your business is already generating substantial revenue, it would be wise to consider outsourcing the entire process. By doing so, you can leverage the expertise of professionals who can help you create superior content, improve your show, and achieve higher conversion rates and inc