E271: A Look into Digital Real Estate with Nick Wood

<p>One of the greatest strategies in sales is to let the product sell itself. But how do you do that? In today’s episode, Erik Cabral speaks with Nick Wood, the owner of Digital Landlords, a method of building simple websites for niche services in small markets and renting the leads out to local businesses each month for profit.</p> <p>At 19, Nick completed a two-year humanitarian effort in West Africa, where he was featured on BBC. He began his career as a door-to-door salesman and failed at several tech ventures until building his seven-figure digital real estate empire.</p> <p>Here are some power takeaways from today’s conversation:</p> <ul> <li><p>Getting into a wealth mindset</p> </li> <li><p>The law of getting rich: own it</p> </li> <li><p>How digital real estate works</p> </li> <li><p>The Costco “sample strategy”</p> </li> </ul> <p>Episode Highlights:</p> <p>[16:30] Your Road to Wealth</p> <p>You&#39;re never going to get there just by being a sales guy. You can make money, but you&#39;re not going to get to $100,000 a month being a sales guy. You have to have ownership of a business or an asset to get rich. Figure out the best vehicle for that then get rid of everything else so you can laser-focus on it.</p> <p>[19:27] How Digital Real Estate Works</p> <p>Pick a niche. Make it concrete and pick a recession-proof niche. Next, pick a city. Look for a city that&#39;s not too big and not too competitive. It has to have enough search volume that there are people that need jobs done in that city. Third, build a website. Rank the website and just do basic SEO. Take the calls once they start coming in, then sell them to a local business owner. If you don&#39;t know how to sell your product or find clients, and you have websites producing leads, then you do not have a business – you have a hobby – and an expensive hobby at that.</p> <p>[27:01] The Costco “Sample Strategy”</p> <p>Find people who are already in the market for your product. Give them a taste of what you&#39;re offering. Offer the service for fr