E27 - Building a Global SaaS Company w/CleverTap's Anand Jain

<p>In this Episode, I speak with <a href="https://www.linkedin.com/in/anand-jain-07a8012">Anand Jain</a>, Co-Founder and Chief Strategy Officer of <a href="https://www.linkedin.com/company/clevertap">CleverTap</a> on <strong>Building a Global SaaS Company</strong>.&nbsp;</p> <p><strong>CleverTap</strong> is a customer life-cycle management and mobile marketing company, which combines the analytics, engagement and communication all in one, making life easier for brands who want to engage effectively with their consumers.</p> <p><strong>Anand Jain </strong>is an extremely amazing, kind, generous, and humble person, who has had multiple experiences under his belt including a previous startup called <strong>Burrp</strong>. A phenomenal Product Leader, Anand sheds light on multiple quintessential topics revolving around<strong> Building a Global SaaS Company.&nbsp;</strong></p> <p>We dwell over the following through the Episode!</p> <p>1. (3:33) - What is it like to build a Global SaaS Company from India?</p> <p>2. (5:22) - The Evolution of SaaS in in the Indian Ecosystem</p> <p>3. (8:47) - Creating a new category with CleverTap</p> <p>4. (14:47) - Decoding PRODUCT THINKING</p> <p>5. (21:16) - The right of way talking to users and understanding user behaviour</p> <p>6. (26:56) - Contemplating the duration of Stealth &amp; Discussing "Ship Fast, Fail Fast"</p> <p>7. (35:24) - Evangelism v/s Sales in SaaS</p> <p>8. (39:50) - The TechCrunch Story!</p> <p>9. (45:35) - Metrics in SaaS (MRR, Churn, Expansion Revenue)</p> <p>10. (49:44) - Managing Communication &amp; Culture across decentralised remote teams</p> <p>11. (56:08) - Anand the "Storyteller &amp; Go-getter"&nbsp;</p> <p>12. (59:15) - How to get Lucky? || Creating Serendipity&nbsp;</p> <p>13. (63:21) - Whom to take advice from and when?&nbsp;</p> <p>14. (65:53) - Parting thoughts by the amazing Anand</p> <p>15. (67:49) - Summary</p> <p>Hope you enjoy the Episode as much as I did.&nbsp;</p> <p>This Episode is brought to you in association with the <strong>Skeptic In