E253: ?B2B Commerce Corner #15 | HOW TO POSITION & MARKET YOUR B2B ECOMMERCE PLATFORM OR APP FOR SUCCESS - Brandon Bobart, Wholesale Gorilla - THE ECOMMERCE EDGE Podcast - 09 August 2023

<li><a href="https://www.linkedin.com/in/brandon-bobart/" target="_blank" rel="noopener noreferer">Brandon</a> is the CMO of <a href="https://wholesalegorilla.com/" target="_blank" rel="noopener noreferer">Wholesale Gorilla</a> - <a href="https://wholesalegorilla.com/" target="_blank" rel="noopener noreferer">https://wholesalegorilla.com</a></li> <li><a href="https://wholesalegorilla.com/">Wholesale Gorilla⁠</a> is a <a href="https://apps.shopify.com/wholesale-gorilla" target="_blank" rel="noopener noreferer">Shopify App</a> that adds a suite of B2B functionality to Shopify</li> <li>Wholesale Gorilla has been available since 2017 and has steadily added new functionality then until now</li> <li>Brandon was brought in by the founders as a fractional CMO to help supercharge app sales and performance through strategic marketing initiatives</li> <li>In this episode, Jason &amp; Brandon talk about the challenges of building a brand outside the Shopify ecosystem and how B2B eCommerce tech vendors can position and market themseleves for succsess in this bravew new world</li>