E252 - Paws For Purpose With Bernadette Murphy And Gwen Green

In this episode we speak to Gwen Green and Bernadette Murphy of Blind Low Vision NZ and their Paws for Purpose campaign – a very successful fundraising and engagement activity which has garnered worldwide coverage. We talk about how the campaign was conceived, planned and executed and tips on what other charities can do to run effective campaigns to engage a variety of stakeholders in coming together to raise significant funds for your charity.