E191: Grow Your Brand Through Podcast Marketing with Jake Anderson

<p>On Air Brand’s Erik Cabral chats with Jake Anderson, host of Podcast Marketing Radio, a show for small business owners who want to grow their brand and profits with podcasting as the marketing engine for their business.</p> <p>The business entrepreneurship podcast is a very small niche with only a small percentage of listeners, but it’s a growing platform that a lot of businesses are now looking into. In this episode, they dive deep into the world of podcast marketing as they share some strategies to help elevate your brand, build relationships, and grow your business – through the magic mic.</p> <p><strong>Here are some power takeaways from today’s conversation:</strong></p> <ul> <li>How podcasting can elevate your life and business</li> <li>The challenges of building a podcast and the brand</li> <li>Creating the outline of your conversation</li> <li>How to keep things fresh and interesting for your podcast</li> <li>Investing in production quality with your audience in mind</li> <li>Things to consider when you’re deciding to co-host</li> </ul> <p><strong>Episode Highlights:</strong></p> <p><strong>The Magic of Podcasting</strong></p> <p>Podcasting is a great avenue for building relationships. The magic usually happens when the mic turns off because when you're interviewing someone, you're sharing stories and having a conversation. You intently listen to them and try to offer value to everybody involved. Podcasting opens doors of opportunities. There's no way to predict what's going to happen once you turn the mic on and when it turns off. For Erik, it's how all the big deals in his life occurred.</p> <p><strong>The Challenges in Podcasting</strong></p> <p><strong>Time: </strong>On Air Brands recognizes that while podcasting is a highly effective tool that businesses can use to leverage in their business, one of the biggest challenges of launching a podcast is time. And so, On Air Brands offers solutions to make it easy for businesses to build their podcast. All they have to do is hit record and uplo