E182: Are eCommerce Membership Programs the New Loyalty? - w/ Andy Muntean, Inveterate - At the Coalface Podcast - 29 December 2022

<ul><li><a href='https://www.linkedin.com/in/andrew-muntean/'>Andy</a> is the Head of Product at Inveterate - <a href='https://www.inveterate.com/'>https://www.inveterate.com/</a></li> <li>Inveterate is a SaaS Membership Platform for eCommerce</li> <li>Brands like Amazon have been leveraging membership programs (eg: Prime) for years as a way to build loyalty and 'stickiness' with their customers</li> <li>They know that if a customer has skin in the game by paying a membership fee, they will want to leverage that program for maximum value, thus creating recurring revenue and ongoing purchases for the brand</li> <li>Learn how the best brands go 'viral' through the network effect of premium membership programs</li> <li>In this episode, Jason and Andy discuss all things eCommerce membership, customer loyalty and retention</li> </ul>