E18:- This Example of Branding will help to increase your online campaign using Google Ads

<p>Today's Branding story is of Gillette Wins With a Digital-First Approach for Gillette BODY using Google Ads<br> .<br> .<br> .<br> Objectives:-<br> To create buzz around its latest product, Gillette BODY, Gillette targeted a rapidly expanding audience of body-grooming men. With a digital-first approach anchored by YouTube, the campaign drove awareness for Gillette BODY and delivered more than 500K clicks-to-buy<br> .<br> Goals:-<br> Launch Gillette BODY and create awareness around the new product Drive sales for Gillette BODY<br> .<br> Approach:-<br> 🔸 Focused on digital and mobile to reach millennial males (YouTube reaches more of them than any cable network in the U.S.*)<br> 🔸 Identified and optimized against top-performing geographics and demographics<br> 🔸 Used TrueView in-stream and TrueView in-display ads<br> .<br> Results:-<br> 🔸 Delivered more than 500K clicks-to-buy and surpassed sales expectations by up to 4X across seven markets<br> 🔸 "100 Years of Hair" garnered 13.5M views and gained 54M impressions<br> 🔸 84% of viewers watched at least 85% of the ad<br> 🔸 Gillette searches grew by 211% and clicks grew by 111% (biggest increase ever for the brand)</p> <p>Stay Safe &amp; Healthy</p> <p>Peace ✌️</p> <p>Follow me on:-</p> <p><a href="https://www.linkedin.com/in/digitalak47/" rel="ugc noopener noreferrer" target="_blank">Linkedin</a> | <a href="https://www.youtube.com/c/digitalak47" rel="ugc noopener noreferrer" target="_blank">YouTube</a> | <a href="https://www.instagram.com/digitalmemesmarketing/" rel="ugc noopener noreferrer" target="_blank">Memes Page</a> | <a href="https://www.instagram.com/digitalak47/" rel="ugc noopener noreferrer" target="_blank">Instagram</a> | <a href="https://www.twitter.com/digitalak47/" rel="ugc noopener noreferrer" target="_blank">Twitter</a> |</p> <p>👑 Dɪɢɪᴛᴀʟ AK47</p> --- This episode is sponsored by · Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app">https://anchor.fm/app</a> --- Send in a voice message: https://anchor.fm/digitalak47/me