E143: Talking eCommerce Value Added Shipment Tracking UX/CX w/ Dana von der Heide, Parcel Perform - At the Coalface Podcast - 11 August 2022

<ul><li>Dana is the Founder & CCO of Parcel Perform - <a href='https://www.parcelperform.com'>https://www.parcelperform.com</a></li> <li>Parcel Perform is a SaaS based plug and play, end to end platform for eCommerce shipment tracking</li> <li>Parcel Perform is the leading delivery experience platform for eCommerce businesses worldwide</li> <li>They have deep expertise in data and logistics and create unique end-to-end customer journeys and highly optimized logistics operations</li> <li>The net result is an end customer experience that fully informs customers along the entire fulfilment journey, from order to delivery</li> <li>This data informed journey and automated communication system dramatically enhances the customer's delivery experience and simultaneously reduces WISMO (Where Is My Order) customer service requests, reducing costs</li> <li>In this episode, Jason and Dana discuss all things UI/UX/CX related to the eCommerce fulfilment experience and how brands can and should make this a key point of difference to positively stand out in the minds of their customers</li> </ul>