E143: Building Your Brand and Credibility with Lori Sussle Bonanni

<p><strong>This episode was recorded at an exclusive event called PodMAX where founders had an opportunity to share their stories and knowledge.</strong></p> <p><strong>Special guest host Todd Giannattasio of </strong><a href="https://tresnicmedia.com/"><u><strong>Tresnic Media</strong></u></a><strong> leads the conversation down a path of insights, solutions, and collaboration.</strong></p> <p><strong>Join us for our next event at</strong><a href="http://www.podmax.co/"><u><strong> www.podmax.co</strong></u></a></p> <p><strong>Lori Sussle Bonanni is the principal and communications consultant at </strong><a href="https://www.lorisusslebonanni.com/"><u><strong>elssus, LLC</strong></u></a><strong> , a multi-disciplined communications consulting firm. Lori helps companies build and grow their companies to increase awareness, business results, and credibility. In other words, she's a very non-traditional publicist. Today, we're exploring the topic of communications and the journey of being an entrepreneur and starting companies.</strong></p> <p><strong>Here are some power takeaways from today’s conversation:</strong></p> <ul> <li>Lori’s entrepreneurial journey coming from a corporate job</li> <li>Having a business owner mindset vs. a freelancer mindset</li> <li>The traditional publicist vs. the nontraditional publicist</li> <li>When to do a press release</li> <li>Building a personal brand</li> <li>The first steps to building credibility</li> <li>Her new business: an online job search concierge service</li> </ul> <p><strong>Episode Highlights:</strong></p> <p>When you implement something and you realize how powerful it is, you sometimes wish you should have done it sooner. And for Lori, the pandemic was a great opportunity for her to focus on herself.</p> <p><strong>The Traditional Publicist vs. The Nontraditional Publicist</strong></p> <p>Publicity can be doing appearances or sending a press release or whatever it encompasses. Lori calls herself nontraditional, because of her background, which covers PR and