E137: Talking eCommerce Customer Psychology & Zero Party Data w/ Jon Ivanco, Formtoro - At the Coalface Podcast - 30 June 2022

<ul><li>Jon is the Co-Founder of San Francisco based Formtoro - <a href='https://formtoro.com'>https://formtoro.com</a></li> <li>Formtoro is a SaaS based, product and services platform to help brands gather, understand and apply zero party customer data</li> <li>Formtoro also helps brands create highly engaging customer experiences through perfectly timed pop-ups and customer journey based messaging</li> <li>Formtoro takes 'Quizz Commerce' to the next level by helping brands leverage human psychology to help customers get what they want, in real time</li> <li>In this episode, Jason and Jon take a deep dive down the customer/buyer psychology rabbit hole and dissect how brands often ignore it at their peril</li> </ul>