E.98 - Wave Theory & Cannabis Investment Ft. Narbé Alexandrian, CEO of Canopy Rivers

<p>Narbé Alexandrian is the CEO of <a href="https://www.canopyrivers.com/home">Canopy Rivers</a>, venture capital firm in Canada specializing in investing capital to help grow sustainable cannabis businesses.&nbsp;Narbé providing insight into what the firm looks for when investing in cannabis companies and how that strategy has changed during the pandemic.&nbsp;Narbé also goes into detail about the <a href="https://www.canopyrivers.com/about/team/narbe-alexandrian/the-deep-end/2020/04/01/wave-theory-where-does-cannabis-industry-go-from-here">Wave Theory,</a>&nbsp;projecting the future of the cannabis industry from the present to the next 2-5-10 years. We discuss implications of what the consumer wants in a product vs. what companies are providing and ways companies can stand out amongst their competitors in order to be successful in the future.</p> --- Support this podcast: <a href="https://anchor.fm/lit-and-lucid/support" rel="payment">https://anchor.fm/lit-and-lucid/support</a>