DT #380: You Need More Cool Shit in Your Community - Live at the Mid-America EDC Conference

<p>If you could simplify the tagline for your community's improvement strategy, it could be this: have more cool shit.</p> <p>That's the message from John Hall, President/CEO of the Marshalltown Area Chamber of Commerce.</p> <p>It doesn't have to be complicated.</p> <p>In this episode, Jason caught up with John at the Mid-America EDC conference.  As communities, we must be able to differentiate ourselves in this war for talent.  At the end of the day, people want to live in a community where there is cool shit to do.  This simple messaging strategy resonates with the entrepreneurs and visionaries alike.</p> <p>Connect with <a href= "https://www.linkedin.com/in/johnrhall91/">John Hall</a></p> <p><a href="https://www.midamericaedc.org/">Mid-America Economic Development Council</a></p>