Drive Customer Retention with SMS Marketing

This weeks guest was David Hoos of Conversmart, here with me to talk all about how brands can make use of SMS as a marketing and customer engagement channel. It’s a difficult channel to use as its so intrusive, but this is exactly why it’s so powerful. With 90%+ open rates within minutes of sending you can ensure your message gets in front of your audience, but you just have to make it the right message. Too promotional too often and you’ll see those unsubscribe rates rocket.