Dorna Moini: Automation & Legal Service Productization

<p><strong>In this episode, Steve Fretzin and Dorna Moini discuss:</strong></p><ul><li>Automating for affordable options. </li><li>Tapping into larger segments of the legal market. </li><li>Adopting technology in your practice. </li><li>Resources available for lawyers to start utilizing technology for little work and little money. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>There is a cap to how much people will pay for a service, and you are also limited by time. Thinking of other billing models or automated services can help you to break out of the mold with something more lucrative. </li><li>There is a place for the billable hour, but it doesn’t need to apply to all services. </li><li>For cost and convenience, consumers like digital products and services. </li><li>Younger attorneys have a leg up with technology and that is a strength on their resumes.</li></ul><p> </p><p><i><strong>"I hear this more from people outside of the legal field than the lawyers themselves about ‘jobs can be replaced, why would anyone want to use automation’, but I think at the end of the day, I see this, and a lot of our customers see this, as an opportunity. ." </strong></i><strong>—  Dorna Moini</strong></p><p> </p><p><strong>Thank you to our Sponsors!</strong></p><p>Legalese Marketing: <a href="https://legaleasemarketing.com/">https://legaleasemarketing.com/</a></p><p>Moneypenny: <a href="https://www.moneypenny.com/us/">https://www.moneypenny.com/us/</a></p><p>Practice Panther: <a href="https://www.practicepanther.com/">https://www.practicepanther.com/</a></p><p> </p><p><strong>Episode References: </strong></p><ul><li>ABA TECHSHOW: <a href="https://www.techshow.com/">https://www.techshow.com/</a></li><li>Zapier: <a href="https://zapier.com/">https://zapier.com/</a></li><li>TextExpander: <a href="https://textexpander.com/">https://textexpander.com/</a></li><li>Grammarly: <a href="https://app.grammarly.com/">https://app.grammarly.com/</a></li><li>Lob: <a href="https://www.lob.com/">https://www.lob.com/</a></li><l