Don’t Sweat the Sell: Writeway’s Easy-to-Follow Marketing Strategy

<p>A <em>double-sized</em> episode means a <em>double-sized</em> conversation! On this week’s OVERSIZED episode of the podcast, <strong>Rea </strong>and <strong>Joe</strong> walk step-by-step through <strong>Writeway</strong>’s proprietary methodology for the author’s worst enemy: the marketing campaign! </p><p><br></p><p>(GASP!)</p><p><br></p><p>Culling from the template they use to build nonfiction book proposals, and even the very proposal strategies for their forthcoming book, <em>So You Want To Write A Book… Now What?</em>, the two leave nothing out as they touch on the following critical components of marketing a book launch:</p><p><br></p><ul><li>Leading with “love”</li><li>Maintaining endurance and the marketing rollout schedule</li><li>Leveraging a pre existing platform</li><li>Mining for audience reach</li><li>Finding opportunities in the immediate community</li><li>Keeping the pace and the “post-launch blues”</li><li>Giving back</li></ul><p><br></p><p>This episode begs the question: <em>What do you love to do that you could leverage in a marketing strategy? </em>Email answers to podcast@writewayco.com</p><p><br></p><p>Additionally, this episode offers incredible resources for emerging authors to utilize on their #PathToPublish, including former guest and marketing guru, Lynda Bouchard, personal branding agency, SimplyBe., and current client and podcast professional, Scout Sobel. You can find more information about Lynda at <a href="http://www.bookingauthorsink.com" rel="nofollow">bookingauthorsink.com</a>, SimplyBe. at <a href="http://simplybeagency.com" rel="nofollow">simplybeagency.com</a>, and Scout’s incredible PR firm at <a href="http://www.scoutsagency.com" rel="nofollow">scoutsagency.com</a>.</p><p><br></p><p>Also this week—and in the spirit of <em>double-sized </em>content—<strong>Writeway</strong> has rolled out an incredible new #SundayNewsletter, packed full of writer resources, book release trackers, useful freebies, and members-only premium content. To sign up today, visit <a href="http://