Don't make this expensive rookie marketing mistake - Ep 20

<p>In this case-study I share the story of Tom and Dan and their expensive marketing blunder in the hope that you'll learn from their mistakes to save you time and hassle.</p> <p>Tom and Dan ran an IT business and they paid for a campaign that was badly targeted and badly written.</p> <p>The campaign cost them nearly £1,000 and picked up no new clients.</p> <p> </p> <p>The key lessons were:</p> <ul><li>don't spend a tonne of money on an untested idea (start small and scale up if it works)</li> <li>make sure you understand your target audience before doing anything</li> <li>make sure that your marketing messages speak to the target audience</li> </ul> <p> </p> <p>LET'S CONNECT: <a href='https://smashingselfemployment.com/'>https://smashingselfemployment.com</a> <a href='https://twitter.com/smashselfemploy'>https://twitter.com/smashingselfemployment</a> <a href='https://www.youtube.com/channel/UCG2W1ixaXo_DYTZheOk66PA'>https://www.youtube.com/channel/SmashingSelfEmployment</a></p>