Does Your Digital Agency Have the Right Systems to Scale?

<p>Are you struggling to scale your agency? Is it a challenge getting clients to understand and value your strategy? Do you feel like there's a missing piece that will help you grow faster and easier? Success requires solid systems for positioning, pricing, and selling your agency services to your ideal clients who trust and value your agency's expertise.</p> <p>In this episode, we'll cover:</p> <ul> <li>Why digital agencies must be agile.</li> <li>Why your agency should charge for strategy.</li> <li>How the agency-client relationship is a lot like dating.</li> <li>Do you have the right systems to scale your agency?</li> </ul> <p>I talked to Dean La Grange, Founder of the direct consumer advertising agency, <a href="https://www.lagrangedigital.com">La Grange Digital</a>. Dean helps brands with Facebook and Instagram advertising. This is Dean's second time on the show and this time, he explains there are two major ways companies attract customers on social media: through organic posts and paid advertisements. Dean focuses on the paid advertisements, freeing up his clients to focus on organic posts. He is here to explain the importance of relying on a system and valuing your own time to grow your business.</p> <h2>Why Digital Agencies Must Be Agile</h2> <p>In spite of the rumors you've heard, Dean says Facebook and Instagram are still viable ways to reach your audience. He regards these platforms as a way to get his foot in the door with new clients. Even during the peak of the pandemic, Dean and his team were able to meet clients' needs by focusing on consistency in posting on the platforms they use. As a result, they doubled the agency's revenue during a tough financial environment.</p> <p>However, he says digital agencies have to pay attention to the trends and go where the attention is. For example, Tik Tok is widely viewed as the newest fad in social media. In order to ensure that Tik Tok advertising is something he is able to offer to his clients, Dean must familiarize himself with the platform.</p> <p><a hre