Does Influencer Marketing Work for Government & Public Sector?

Influencer marketing happens when brands, and individuals with a large and engaged online following, partner on marketing and communications campaigns. It’s a booming business in the commercial world and in 2022 its expected brands will spend over €15 billion on influencer marketing. It’s also become a mainstream form of digital marketing as we see individuals, we follow sharing experiential reels and TikToks of their new favourite make-up, athleisure line or health supplement.  But what role can influencer marketing play in government or public sector communications? Or does it even have a role? Well, that’s what we are going to investigate in today’s show.  Coming up in episode 50: Can public sector engage in influencer marketing? How to approach influencer marketing as a government or public sector agency. I speak to Sinéad Carroll, founder of Irish Blogger Agency, Ireland’s dedicated influencer marketing agency. Home to 600+ bloggers, vloggers, content creators and social media influencers with a combined reach in excess of 11million. --- WIN Our Weekly Show Prize Subscribe to our https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube Channel) or https://public-sector-marketing.captivate.fm/listen (Podcast), leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow Also get a 50% discount on a https://publicsectormarketingpros.com/training-courses/ (course) of your choice with us! --- Subscribe, Rate & Review Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on https://www.youtube.com/channel/UCfe4HXtchsbDe10rX0owwoA (YouTube) or https://www.facebook.com/publicsectormarketingpros (Facebook).  If you are a regular listener, please rate and review our show. --- Feedback Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: http://twitter.com/JSTweetsDigital (@JSTweetsDigita