Do You Have the Right Systems to Guide Your Agency Through Tough Times?

<p>Has your agency struggled through tough times? Could you pivot quickly if necessary? Back in 2020 many businesses, including digital agencies, were scrambling to adapt during the covid pandemic. Today’s guest got her agency to the other side and almost back at pre-pandemic revenue. To do that, she put together a series of guiding principles her agency team sticks by as they search for ways to carry on. She shares lessons on why building leaders and leveling up leads to amazing agency growth.</p> <p><strong>Robin Blanchette</strong> is the founder and CEO of <a href="https://norton-creative.com/" target="_blank" rel= "noopener">Norton Creative</a>, an agency that specializes in the restaurant industry. With a niche like restaurant hospitality, her clients were particularly affected by the pandemic and subsequent lockdowns. Many in her situation tried different approached and found what worked for them. For her, it was 50% about diversifying and 50% digging deeper into her niche.</p> <p>In this episode, we’ll discuss:</p> <ul> <li>How the pandemic affected her business.</li> <li>The principles that kept her team afloat.</li> <li>The importance of building leaders.</li> </ul> <h2>Sponsors and Resources</h2> <p><strong>E2M Solutions: </strong>Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white label services for the past 10 years to agencies all over the world. Check out <a href="http://e2msolutions.com/smartagency" target="_blank" rel="noopener">e2msolutions.com/smartagency</a> and get 10% off for the first three months of service.</p> <h2>Subscribe</h2> <p><a href= "https://podcasts.apple.com/us/podcast/smart-agency-masterclass-jason-swenk-podcast-for-digital/id870206013" target="_blank" rel="noopener">Apple</a> | <a href= "https://open.spotify.com/show/0FiKuRTpkJ7OraCJBUIlr9" target= "_blank" rel="noopener">Spotify</a> | <a href= "https://www.iheart.com/podcast/263-smart-agency-master-28334260/" target="_blank" rel="noopener"