Do You Have a Foot in the Door Strategy to Scale Your Agency Faster?

<p>Quinn Zeda had been running an agency for six years when she decided to start from scratch and focus on conversion rate optimization with <a href="https://conversioncrimes.com/" target= "_blank" rel="noopener">Conversion Crimes.</a> She and her team help clients identify mistakes in their website’s design, messaging, and navigation that is stealing revenue from under their nose. Quinn is really big on user-testing and customer research. In her interview with Jason, she explained the roadmap strategy she implemented to get the type of projects she could execute the way she wanted to, how this strategy helped her slowly educate customers on why they needed much more than just a website, and how she learned to appreciate the importance of systems and operations.</p> <h2>3 Golden Nuggets</h2> <ol> <li><strong>The roadmap strategy.</strong> When she first started her agency, Quinn was charging $1,000 for a website. One of her frustrations was with those $1,000 - $2,000 projects was that she could never execute them in the way that she wanted to. To be able to deliver the results that she knew she could, without scaring clients off with a $180K budget, she started with a 10K retainer presented as a roadmap of things she could accomplish for the company. After a couple of months, clients were seeing some really incredible results and excited to go on to phase two.</li> <li><strong>More than a website.</strong> Creating her roadmap strategy was a great way for clients to understand that they were not paying $250,000 for a website. It may be what they thought they needed, but going step by step and getting them to approve a <a href="https://jasonswenk.com/fitd-framework/" target="_blank" rel="noopener">foot in the door</a> project Quinn was able to educate her clients to see that they needed much more. They would gather information on who their most profitable customer was and who was draining their teams of resources and, with those insights, create a plan of action for the branding, the marketing, and the strategy.</