Do Not Be an Amateur With Your Marketing

<p>When it comes to marketing strategy amateurs focus on the front end; experts focus on the back end.</p> <p>This podcast outlines the difference in mindset and results.</p> <p><span style="text-decoration: underline;"><strong>Podcast Transcript</strong></span></p> <p>Amateurs focus on the front end; experts focus on the back end.</p> <p>Whilst I know now it is highly unlikely that you will get a chance to pitch your marketing messages face to face at events like trade shows or in large arena type concepts.  </p> <p>However, imagine if you could!  </p> <p>Imagine if you had your best prospects all in one room.  Research says that your audience will look something like this:</p> <ul> <li>3% of them would be ready to buy now</li> <li>6 to 7% would be open to thinking about buying</li> <li>30% are not thinking about buying at all</li> <li>30% do not think they are interested</li> <li>30% know they are not interested</li> </ul> <p>Amateur marketing and most advertising, will simply focus on the top 9-10 %</p> <p>I had my car cleaned the other day, and I had the most interesting conversation with the chap about his business.</p> <p>This was the sixth or seventh time he had cleaned my car and he has also cleaned my wife’s car at least the same number of times, so the guy had made some decent money off of us!</p> <p>Since I can talk marketing all day long to anyone anytime, and he was complaining how since COVID-19 business was slow, I asked him if he had run any of those Groupon type offers.</p> <p>“Yeah, it was terrible,” he said. “Worst thing I ever did.”</p> <p>“Really?” I was shocked. “How do you mean?”</p> <p>“Well, I did the special offer and ended up getting like, I don’t know, 150 customers. I cleaned their car, and I hardly made any money out of it. It was a complete waste of my time and energy.”</p> <p>It was so interesting because here he was cleaning my car and even though I was not I might have been a coupon deal client who had redeemed!</p> <p>Even after I told him this, he did not get it. That one littl