Diversifying your product offering with Kovai.co's Saravana Kumar

<p><strong>Summary:</strong></p><p>This week on How To Win: Saravana Kumar, CEO of <a href="http://Kovai.co">Kovai.co</a>, a software company offering multiple enterprise and B2B SaaS products including, a customer success product, a self-service knowledge base product, and enterprise software for Microsoft BizTalk and Azure Serverless platforms. Founded in, 2011, <a href="http://Kovai.co">Kovai.co</a> has over 240 employees across the UK and India. This year <a href="https://www.kovai.co/">Kovai.co's</a> annual revenue has topped $10 million. In this episode, we discuss the benefits of true thought leadership, diversifying your product offering, and winning in your niche. I give my thoughts on the benefits of hiring T-shaped people, the concept of mental availability, and finding riches in the niches.</p><p><br><strong>Key Points:</strong></p><ul> <li>Saravana talks about the beginnings of <a href="http://Kovai.co">Kovai.co</a> (01:01)</li> <li>How did Saravana use his blog to acquire his first customers? (03:11)</li> <li>Saravana reflects on becoming a Microsoft MVP (04:50)</li> <li>I weigh in on true thought leadership with a quote from Orbit Media Studios' Andy Crestodina (06:07)</li> <li>How did Saravana scale customer acquisition beyond the first million? (07:27)</li> <li>Why did <a href="http://Kovai.co">Kovai.co</a> become a multi-product company? (09:15)</li> <li>Saravana discusses the need to launch products for different ICPs (13:08)</li> <li>I give my thoughts on the concept of T-shaped people with a quote from author Mike Clayton (14:02)</li> <li>Saravana breaks down his strategy to stay ahead of the copycats (16:00)</li> <li>I stress the importance of understanding customers' mental availability with a quote from Will Leach, author of Marketing to Mindstates (18:51)</li> <li>What were some of the strategic decisions that paid off for <a href="https://www.kovai.co/">Kovai.co</a>? (21:15)</li> <li>I lay out Animalz VP Ryan Law's five content marketing strategies for niche industries (22:54)</