“Direct Response Marketing” w/ Dean Jackson 278

<p>In today’s podcast episode Jim and Tyson dive into marketing with <a href="https://ilovemarketing.com">Dean Jackson</a> . Dean fell in love with Marketing as a young boy when he first realized that selling stuff on commission was way easier than renting himself out by the hour for a regular job… and he’s never looked back. He carried that distaste for real work into adult life and has focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.</p><p><br></p><p>Listen to the podcast <a href="https://maximumlawyer.com/inboxzero276/">here</a>.</p><p>5:00 speak to create a response</p><p>7:15 never make a cold call again</p><p>8:10 why you should try direct response marketing</p><p>11:40 you’re not trying to convince people to choose you</p><p>17:20 establish a brand </p><p>20:45 a brand shapes behavior </p><p>35:00 now and not now lead conversion </p><p>38:00 importance of email </p><p>43:13 more cheese less whiskers</p><p><br></p><p>Jim’s Hack: Listen in to Dean’s podcast More Cheese, Less Whiskers.</p><p>Dean’s Tip: Look back in your phone, your email or calendars and make contact with people you spoke with 90 days ago.</p><p>Tyson’s Tip: Book: <a href="https://www.90minutebooks.com/process">The 90-Minute Book </a>by Dean Jackson </p>