Digitize Your Reality: A Conversation with Randy Sosin - Part 2

<p><em>“The interesting thing about Napster was, you know, they built this really cool community and everyone had to upload their music to a server. So they controlled the servers. And because the music business doesn’t understand it and because it wasn’t their thing, they killed it. So the people who had designed that software were like, okay, then let’s just make every computer a server. And then like Gnutella and LimeWire came out and it was like, it almost destroyed the industry. They were able to take that technology and bring it back into like, well, ‘let’s just stream it to you now. We’ll stream it to you back from our servers.’ But then the artists paid the price on that.” -- </em>Randy Sosin</p><p>&nbsp;</p><p>This is the second half of my conversation with filmmaker, music video producer, and visual storyteller Randy Sosin as we talk about how artists can engage more successfully with their fans, how he’s working to overcome the bad reputation that NFTs have given blockchains, and his work in reinventing everything from music videos to concert performances for the digital-audio era.</p><p>As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes.&nbsp; If you have questions for me, visit <a href="https://audiobrandingpodcast.com" rel="noopener noreferrer" target="_blank">www.audiobrandingpodcast.com</a> where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available. And if you’re getting some value from listening, feel free to spread that around and share it with a friend, along with <a href="https://lovethepodcast.com/audiobranding" rel="noopener noreferrer" target="_blank">leaving an honest review</a>. Both those things really help – and I’d love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I would so appreciate that.</p><p>&nbsp;</p><p><strong>A Whole Other World</strong></p><p>The second hal