Digitization In The Fitness Industry With Alister Rollins

<p>This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes good friend, Alister Rollins to the show. Alister is the Founder & CEO of Move Technologies, a firm that provides clients with innovative branded digital products, all of which are designed to better monetize customer bases while keeping members physically active and connected with their brand and community. Today, Alister joins Bryan in an open conversation about digitization, tech trends, hyper-personalization, and entrepreneurship in the industry space.<span class= "Apple-converted-space"> </span></p> <p>To learn more about IHRSA 2022 in Miami, visit the registration page here:<span class="Apple-converted-space"> </span></p> <p>https://hub.ihrsa.org/ihrsa-2022-request</p> <p><span style="text-decoration: underline;"><strong>One Powerful Quote:</strong></span></p> <p>20:50: “I think trust is such a key word, and all brands need to be so focused on trust, and I believe trust is built of alignment, autonomy, and transparency. I think if you can deliver those three things to the consumer and to your potential future members and members, then you develop trust.”<span class= "Apple-converted-space"> </span></p> <p><span style="text-decoration: underline;"><strong>4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:</strong></span></p> <p>2:56: Bryan opens the show by asking Alister about his general views on digitization in the fitness industry space.</p> <p>8:08: Alister talks about why brands need expertise to help them understand the nuisances in digitization for their business.<span class="Apple-converted-space"> </span></p> <p>9:54: Bryan asks Alister about his inspiration for the foundation of Move Technologies.</p> <p>14:44: Bryan inquires with Alister about his thoughts in best practices on hyper-personalization.<span class= "Apple-converted-space"> </span></p> <p>17:17: Bryan continues the conversation with Alister on other dynamics in digitization and the implications for brands and their consumers.<span clas