DigitaLee: Diversity in Healthcare Advertising, Accessible Content and Supporting Healthcare CEOs

Welcome to DigitaLee, the podcast for healthcare marketers, where we look at the digital news, tools, tips and tricks for effective healthcare communications. This week, David Shifrin and Lee Aase look at an article from Fierce Pharma that describes a marketing and ad agency building out a dedicated team to work on diversity in advertising. Then, they check in on the conventional wisdom around ways to ensure that content is broadly accessible and close by talking through the role of healthcare marketing teams and supporting the CEO. Episode Links Fierce Pharma: CMI Media Group launches new practice to help pharma reach out to diverse audiences Otter.ai Riverside.fm Descript Learn more about your ad choices. Visit megaphone.fm/adchoices