Digital: The Revenue Maximizer | Ammirati on Innovation

<p>The Big Themes:</p><ul><li><strong>No more looking in the rearview mirror:</strong> We’re talking about what we can do looking out at the front of the car, and how we can steer the car going forward.</li><li><strong>The CIO’s next adventure:</strong> You’ve done all the hard work to get yourself to a point where you can help these companies do this.</li><li><strong>Truly transformational business functions:</strong> We’re going through a transformation right now where we shift information from something that is relegated to the back office, to something that changes how each of these business functions work.</li><li><strong>How do we maximize revenue? How do we optimize lifetime value?</strong> And the reality is you've got to apply industry insights on top of that.</li></ul><p> </p><p>The Big Quotes:</p><p>“Be the person who's going to the board and wowing them with how this can transform your business.”</p><p> </p><p>This episode is brought to you by BMC Software.</p><p> </p>