Digital Marketing w/ Gyi Tsakalakis and Conrad Saam

<p>In today’s episode, Jim and Tyson chat with <a href="https://www.attorneysync.com/">Gyi Tsakalakis</a> and <a href="https://mockingbird.marketing/about/backstory/">Conrad Saam</a>! They dive into the journey of digital marketing and your legal practice. If you’re interested in learning more about tips, tricks, marketing, and SEO, check out this week’s episode.</p><p><br></p><p>Gyi Tsakalakis helps lawyers grow their practices online. As a non-practicing lawyer, Gyi is familiar with the unique considerations of ethically and effectively marketing a law practice online. He founded AttorneySync to provide lawyers with more effective, transparent, and accountable digital legal marketing results. He proudly serves as a Co-Chair of ABATECHSHOW 2023 and hopes to see you there. He is passionate about Michigan football, coffee, and stoicism.</p><p><br></p><p>After leading marketing efforts for Avvo, Conrad Saam left and founded Mockingbird Marketing, an online marketing agency focused exclusively on the legal market. Conrad is the author of “The FindLaw Jailbreak Guide,” a Google Small Business Advisor, and has held positions for various ABA Practice Management marketing committees. In his spare time, he enjoys publishing Cease and Desist letters from unscrupulous vendors called out for misleading the legal industry.</p><p><br></p><p>1:05 Lunch Hour Legal Marketing</p><p>4:18 poked the legal industry</p><p>8:46 a lot better and a lot more</p><p>13:38 that’s what tech’s all about</p><p>17:01 first Metaverse law firm</p><p>20:09 build relationships</p><p>24:06 to clear buckets in referrals</p><p>28:36 from an SEO standpoint</p><p>32:48 business development</p><p>36:07 budget</p><p><br></p><p>Jim’s Hack: Implementing  <a href="https://anytrack.io/">AnyTrack.io</a> is providing a weekly sheet of all the leads to the firm that comes in and where everyone falls out of the funnel. It also tracks people from the time they come into our atmosphere, which will allow the firm to dial in exactly where the leads are coming