Digital Advertising: Reddit Advertising 101 with Izzy Morris from Vodafone

<p>Izzy Morris has been running paid social for a wide range of consumer facing brands for nearly a decade, both in house and agency side. She’s now Head of Paid Social at Vodafone.</p><p>&nbsp;In this episode we discuss:</p><ul><li>What is Reddit and why is it so unique?</li><li>The different types of ads: from takeovers to self-service</li><li>Using Reddit to target specific subreddits and niche audiences</li><li>Is Reddit for everyone?</li><li>Agency versus in-house work</li></ul><br/><p>[03:26] How an accidental London agency experience led to passion.</p><p>[09:39] Various ad types: takeovers, self-service, niche.</p><p>[14:42] See results for any budget, but consider product value.</p><p>[18:02] Lead time determines if it's too late for Black Friday.</p><p>[24:23] Getting organised with Notion</p><p>[26:08] Using Meta Blueprint as a free resource.</p><p>Digital Gearbox - grab one of 10 free one to one consultations here &gt;&gt; <a href="https://keepopt.com/digitalgearbox" rel="noopener noreferrer" target="_blank">keepopt.com/digitalgearbox</a></p><p><p class="tdfocus-1690282551148">Find your next eCommerce tool &gt;&gt; <a href="https://keepopt.com/tech" rel="noopener noreferrer" target="_blank" class="tdfocus-1690282565464">https://keepopt.com/tech</a></p> </p><p><p class="tdfocus-1689246678867">Get all the links and resources we mention &amp; join our email list at <a href="https://keepopt.com" rel="noopener noreferrer" target="_blank">https://keepopt.com</a></p><p class="tdfocus-1689246713962">Love the show? Chloe would love your feedback - leave a review here: <a href="https://keepopt.com/review" rel="noopener noreferrer" target="_blank">https://keepopt.com/review</a> or reply to the episode Q&amp;A on Spotify.</p><p class="tdfocus-1689246695124">Interested in being a Sponsor? go here: <a href="https://keepopt.com/sponsor" rel="noopener noreferrer" target="_blank" class="tdfocus-1689246876749">https://keepopt.com/sponsor</a></p> </p>