Differences Between the Radio Station Website Getting 20K Visitors/Day Versus 100 Visitors/Day

<p>We believe more radio people should adjust their mindset and think of your station website as a sister radio station. You want visitors to come back day after day. So, just like your radio station, this requires “programming” the content that pulls people back on a consistent basis.</p> <p>Think how easy of a sell it would be to walk into a business and show them that their banner ad will be in front of 20K visitors tomorrow.</p> <p>Over the years, we’ve noticed that there are some specific things that set the 20K visitors/day radio station website apart from the 100 visitors/day radio station website.</p> <p><strong>#1 Owner/GM committed to an Active Online Presence</strong></p> <p>They will ultimately enforce that everything the station does has a website component from contests, promotions, morning shows, local news, format news, events, etc.</p> <p><strong>#2 Ensure ALL Personnel in the Station Are on the Same Page</strong></p> <p>Sales should have a “Digital Inventory List” that includes every possible thing your stations can sell online, the number of avails, spots taken/available, pricing, and location. Download a starter template at <a href="https://www.skyrocketradio.com/podcasts/digital-inventory-list" target="_blank" rel="nofollow">https://www.skyrocketradio.com/podcasts/digital-inventory-list</a></p> <p><strong>#3 Assign an Online Point Person or “Digital Content Director”</strong></p> <p>This person needs to be passionate about seeing the website(s) look professional and grow overall. Have them work with the programming team to create and implement new/evolving online features, create artwork, present weekly analytics information to managers, and provide printouts for salespeople to take on sales calls.</p> <p><strong>#4 Offer Performance Incentives/Bonuses</strong></p> <p>As your website traffic grows, so should your revenue. Reward the people that are making that happen. If the morning show blog is a success and you have clients wanting to sponsor their page, bonus that team for reaching or exce