Developing Sales Playbooks with Malvina EL-Sayegh | Interview

<p>On paper, the concept of a sales playbook sounds amazing. You capture all the information sellers could possibly need to sell effectively in one&nbsp;place,&nbsp;hand the&nbsp;document over to the&nbsp;sales team,&nbsp;and start printing money. So why doesn't every sales organisation create a playbook that delivers results? Our guest in this week's episode&nbsp;will share her experience in developing high-impact sales playbooks, how to ensure adoption, and&nbsp;continuous improvement. Please welcome the host of the Stay Human podcast and the Sales Enablement Director at ReachDesk, Malvina EL-Sayegh.&nbsp;</p><p>These are some of the questions we discuss in this episode:</p><ul><li>What exactly is a sales playbook and why do organisations care about developing one?&nbsp;</li><li>How do you recommend sales and sales enablement leaders go about developing a sales playbook?&nbsp;</li><li>What are some of the options to optimise content access and adoption? Have you come across any innovation in this regard?&nbsp;</li><li>How do you recommend the success of a sales playbook being&nbsp;measured?&nbsp;</li></ul><br/><p>Here are some of the resources referenced in this episode:</p><ul><li>Malvina’s LinkedIn Profile: <a href="https://www.linkedin.com/in/malvina-el-sayegh/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/malvina-el-sayegh/</a></li><li>The #StayHuman Podcast: <a href="https://open.spotify.com/show/0nS5BBD2YmVeE9HkUOtwNc" rel="noopener noreferrer" target="_blank">https://open.spotify.com/show/0nS5BBD2YmVeE9HkUOtwNc</a></li><li>The Sales Brew Podcast: <a href="https://www.youtube.com/channel/UCz5vl6xHDetPxFDt-qBlifg" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCz5vl6xHDetPxFDt-qBlifg</a></li><li>Pavilion (formerly Revenue Collective): <a href="https://www.joinpavilion.com/" rel="noopener noreferrer" target="_blank">https://www.joinpavilion.com/</a></li><li>Connect with Felix Krueger online:<a href="https://www.linkedin.com/in/hfkrueger/" rel="noopener no