Designing Success: Applying 'Selling the Invisible' to Your Graphic Design Business - RD322

<div id= "content-selector-spec-f2fc11ce-1ad7-4959-91c5-373c29db053e" class= "scroll-mt-24" data-phx-component="25"> <div class="space-y-4 border border-zinc-200 rounded-xl p-4 mb-8"> <div class="space-y-4"> <p class="text-sm text-zinc-700 leading-6"><span class= "block mb-4">In this episode of Resourceful Designer, I delve into the world of modern marketing and share my insights from the influential book, <a href= "https://resourcefuldesigner.com/sellingtheinvisible" target= "_blank" rel="noopener"><em>Selling the Invisible: A Field Guide to Modern Marketing</em></a> by Harry Beckwith.<br /> <br /> Discover how the principles outlined in this book, originally written in 1997 but still applicable today, can revolutionize the way you run your graphic design business.<br /> <br /> From the importance of showcasing your work and emphasizing value over features, to building trust and creating memorable experiences for your clients, I break down the key points in Beckwith's book and applies them specifically to the design industry. Tune in to this episode to gain valuable insights to help you succeed in your graphic design business.</span></p> </div> </div> </div> <div id= "content-selector-spec-4eba62c8-9890-4c87-8476-ba23aba461b8" class= "scroll-mt-24" data-phx-component="26"> <div class="space-y-4 border border-zinc-200 rounded-xl p-4 mb-8"> <header class="flex items-center justify-between gap-6"> <div> <div class="inline-flex items-center gap-3"> </div> </div> </header> </div> </div>