Denny Esford: Planning for Success

<p><strong>In this episode, Steve Fretzin and Denny Esford discuss:</strong></p><ul><li>How lawyers can better plan their day and execute that plan. </li><li>Build in “no” answers to your strategy. </li><li>Executing your business plan first thing in the day. </li><li>Content calendars, scheduling your business development, and preparing in advance. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>Without having clients coming in, consistently, running your firm is just an expense. You need to have a plan to have those clients coming in regularly. </li><li>Be willing to walk away from situations where you and the client are not a good fit. </li><li>Plan your day so your day doesn’t have you. </li><li>Lean on the basics - you do not need to be your banker, your accountant, your bookkeeper, your marketer, your receptionist, etc.</li></ul><p> </p><p><i><strong>"Find out where your energy is in your day because that's when you're going to be most productive, and that's where you schedule the stuff that’s tough to do." </strong></i><strong>—  Denny Esford</strong></p><p> </p><p><strong>Episode References: </strong></p><p>Book: <a href="https://www.amazon.com/Eat-That-Frog-Great-Procrastinating/dp/162656941X">Eat That Frog! By Brian Tracy</a></p><p>Be That Lawyer Episode 205: <a href="https://be-that-lawyer.simplecast.com/episodes/lesley-wallerstein-confidence-adaptability-and-embracing-discomfort-OV8KKzep">Lesley Wallerstein: Confidence, Adaptability, and Embracing Discomfort</a></p><p>Book: <a href="https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034">How to Win Friends and Influence People by Dale Carnegie</a></p><p> </p><p><strong>Connect with Denny Esford:  </strong></p><p>Website: <a href="https://www.windycitytrialgroup.com/">https://www.windycitytrialgroup.com/</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/dennyesford/">https://www.linkedin.com/in/dennyesford/</a></p><p>Twitter: <a href="https://twitter.com/WindyCtyTrialGp">https://twitter.com/WindyCtyTrialGp</a></p><