Defining Modern Day PR in B2B with Lindsey Groepper of BLASTmedia

<p>Lindsey Groepper is the President of BLASTmedia, a B2B SaaS PR Agency. With 18 years of experience at BLASTmedia, Lindsey has a unique perspective on how the PR and media landscape has evolved. In this conversation, Lindsey shares her insights on modern-day PR practices, the kinds of companies that would benefit the most from hiring a PR agency, and more!</p><p>0:00 Intro<br>0:50 Conversation with Lindsey<br>4:00 Tech PR over the years<br>8:04 PR process<br>11:00 Advice to marketers<br>18:00 Successful relationship with PR firm<br>21:40 PR and content marketing<br>28:39 Changing media landscape<br>36:10 Closing advice<br>38:15 Outro </p><p><a href="https://www.thejuicehq.com/modern-day-marketer">Sign up for Modern Day Marketer</a> (the newsletter)</p><p>Follow Lindsey:| <a href="https://www.linkedin.com/in/lindseygroepper/">LinkedIn</a>| <a href="https://twitter.com/lindseygroeppe">Twitter</a> | <a href="https://www.blastmedia.com/">BLASTmedia</a><br>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>