Dec. 4, 2020 | Google reveals the two most important things car buyers want from a dealer website

Mathew Growden of Google Canada’s Auto Retail Team reveals the two most important things car buyers want from a dealer website and talks about how the pandemic changed attitudes toward online sales “overnight.” But when it comes to a dealership’s digital strategy, Jeremy Koch of Koch Ford Lincoln says everyone must buy into a “complete overhaul” if it’s going to work.