Debunking UX Research Myths with Zach Schendel of DoorDash

<p>As a seasoned researcher who has led teams at Unilever, Netflix, and DoorDash, &nbsp;Zach Schendel has come up against every type of skeptical stakeholder you can imagine.</p> <p>He joined us to chat about the research myths he runs into most often, how he debunks them, and why he wants to banish “let’s do a qual” from everyone’s vocabulary forever.</p> <p>Zach talked about…</p> <ul> <li>The 4 UX research myths he’d like to debunk once and for all.</li> <li>Stories from his time at Unilever, Netflix, and DoorDash.</li> <li>How he gets stubborn stakeholders onboard, even if they’re hesitant about the merits of research.</li> </ul> <p>Get the transcript: h<a href="https://bit.ly/zach-doordash">ttps://bit.ly/zach-doordash</a></p> --- Send in a voice message: https://anchor.fm/awkwardsilences/message