David Allison - The Death of Demographics

<p>David's favourite title is actually 'Values Activist' and when you hear him talk this makes sense.</p> <p> </p> <p>He focuses on values because we are all values-driven.</p> <p> </p> <p>It's what makes us human.</p> <p> </p> <p>Understanding human values will absolutely change the way we look at ourselves, the people around us, and those we hope to engage with our work.</p> <p> </p> <p>We are all driven by what we value.</p> <p> </p> <p>Think of your values as the GPS system that determines everything you do.</p> <p> </p> <p>In this episode he talks about his new book and how it helps figure out the people you want to understand, engage, and motivate.</p> <p> </p> <p>He shares three genius questions that can be used to unlock an individuals core values.</p> <p> </p> <p>Is it time salespeople stopped talking about ‘need’ and ‘pain’ and even value from a perspective of ROI and focussed on what people really care about?</p> <p> </p> <p>Learn more at: <a href="https://linktr.ee/fredcopestake" target= "_blank" rel="noopener">https://linktr.ee/fredcopestake</a></p> <p> </p> <p>Link to David's Book: <span style="color: #005fff;"><a style= "color: #005fff;" href= "https://www.amazon.com/Death-Demographics-Valuegraphic-Marketing-Values-Driven/dp/1544534620"> https://www.amazon.com/Death-Demographics-Valuegraphic-Marketing-Values-Driven/dp/1544534620</a></span></p> <p> </p> <p> </p>