Dave McCaughan Part 1 | BIBLIOSEXUAL & Advertising Iconic International Brands In Asia

<p><strong>Topics Discussed and Key Points:</strong></p><p><br>●      <strong>The Coke vs. Pepsi challenge </strong></p><p>●      <strong>How great brands figure out what matters to people and play to that</strong></p><p>●      <strong>Why storytelling is fundamental when you are in business</strong></p><p>●      <strong>The reason Dave chose the name BIBLIOSEXUAL for his company</strong></p><p>●      <strong>Why it is important for a marketer to understand the mediums that matter to consumers </strong></p><p>●      <strong>The potential future homogenization of the Asia Pacific region</strong></p><p>●      <strong>Japanese advertising and what flawed perceptions exist among international companies </strong></p><p>●      <strong>Why cultural context is so important for Japanese consumers</strong></p><p>●      <strong>Cultural stereotyping and country stereotyping<br></strong><br></p><p><strong>Timestamps</strong> </p><p><strong>[03:09] Introduction to  Dave and what he does, as well as where he is located</strong></p><p><strong>[04:43] Dave’s background</strong></p><p><strong>[13:59] Why “BIBLIOSEXUAL”</strong></p><p><strong>[22:52] Dave's description of the Japanese consumer</strong></p><p><strong>[24:48] The reason behind Japan's usage of celebrities in advertising</strong></p><p><strong>[25:53] The misconception behind Japanese consumers' transference of identity</strong></p><p><strong>[29:32] Do we have to present a brand as technologically advanced when we go to Japan? </strong></p><p><strong> </strong></p><p><strong>Notable Quotes</strong></p><p>“My one belief is that a marketer's main role is to understand what matters to people. It's not about understanding how they use your product. It's what matters to those people.”</p><p>“The term BIBLIOSEXUAL is something I've been playing around with for 20 years using in different presentations.”</p><p>“When you're in business in general, when you're in the marketing business, you know, storytelling is fundamental. And so, you want to have a chance to tell