Data Analytics in the World of Television, with Sarah Moore

<p>In this episode, Jason talks to Sarah Moore, Chief Data Intelligence Officer at NOW (formerly NowTV), about audience acquisition and retention in the fast-paced world of television.</p> <p>When it comes to accessing large amounts of data in a fast-paced environment such as television, preparation and scalability is key. Without the right level of sophistication in your data frameworks, there is the potential to miss capturing important data which a business can potentially use to improve.</p>