Daily blog (audio): Most FitPros do the same with their Facebook ads [Are you doing this?]

<p>Most FitPros do the same with their Facebook ads [Are you doing this?]</p> <p><br> <br> We're on a mission to help one million people RISE by 2030 - join the movement at <a href="http://www.myrise.co.uk/" rel="nofollow" target="_blank">www.myrise.co.uk</a></p> <p><br></p> <p>If you’re reading this, there’s a reasonable chance you got here via Facebook.</p> <p>Not all of you, sure.</p> <p>But a fair proportion.</p> <p>We have run ads on Facebook pretty much continuously for over 100 months straight now.</p> <p>The total investment has added up to a fair whack over that time.</p> <p>But that’s what it is.</p> <p>An investment.</p> <p>I can directly track the Return On Investment.</p> <p>I can see how it’s contributed to the success of the business over the years.</p> <p>How many lives its helped change.</p> <p>When I talk to most FitPros about Facebook ads (they often ask) they say “I tried that and it didn’t work”.</p> <p>When I ask what they did, they usually boosted a couple of posts for a tenner each.</p> <p>And got a member or two of it at most.</p> <p>Firstly, that’s actually a good return.</p> <p>They made profit on the front end.</p> <p>And, more importantly, got in front of someone who’s life they then (hopefully) improved.</p> <p>But, secondly, they hadn’t really ‘tried’ there, had they?</p> <p>Like having one salad and stopping because we’re not slim.</p> <p>Trying meal planning, batch cooking, tracking or any other method for adjusting our food…….</p> <p>And not doing it more than a couple of times.</p> <p>Doing a workout or two and deciding we’re not fit enough (when that’s the thing that’ll get us fitter)</p> <p>Meditating a couple of times for a couple of minutes then deciding, after a grand total of five minutes of trying, that “it didn’t work for me”.</p> <p>Facebook ads, lifestyle changes and everything else are all the same……</p> <p>We start pretty rubbish.</p> <p>Practice ourselves to mediocre, on to ok, to reasonable and, maybe, pretty good.</p> <p>But…….</p> <p>Only if you keep going.</p> <