CULTURE MATTERS to Zack Greenburg

<p style="text-align: center;"><strong>What did Jay-Z say to Zack Greenburg, about Empire State of Mind, the book Zack wrote about his life?</strong></p> <p style="text-align: left;"><span data-preserver-spaces= "true">What was the response to another of Zack's books- The A-List Angels, how a band of Actors, Artists, and Athletes hacked Silicone Valley? Or Michael Jackson's family after he covered the surprising rags-to-riches-to-rags-to-riches story of how the King of Pop grew a billion-dollar business? Let's not stop there, how about the</span> <em><span data-preserver-spaces="true">3 Kings: Diddy, Dr. Dre, Jay-Z, and his book on Hip-Hop's Multibillion-Dollar Rise</span></em></p> <p style="text-align: left;"><span data-preserver-spaces="true">If you are fascinated by the intersection between music, media and money, there is one person to stand beside. Zack O'Malley Greenburg. His career began trying to avoid becoming a writer after witnessing the financial and emotional ups and downs his writer-parents experienced. But he was always drawn to it, and he was gifted. What began with the school paper became a decade as</span> <em><span data-preserver-spaces= "true">Forbes </span></em><span data-preserver-spaces= "true">senior editor, and today Zach is not only a best-selling author; he is in control of his content at Substack.</span></p> <p style="text-align: left;"><span data-preserver-spaces= "true">Zack describes how he landed his first job at Forbes and his big break when an editor asked him to help put together a list of the top-earning rappers of all time. Zack launched the Cash Kings List – an annual ranking of hip hop's top earners and the artists who would try to talk their way up the list – as well as the ones who wanted to be left off – and the prestige that came to those who made it to the top.</span></p> <p style="text-align: left;"><span data-preserver-spaces="true">It is a fascinating episode that offers valuable lessons in career building, finding a lane, and creating captivating content. We also he